New to Product Marketing
Join Maggie Bean as she explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we're getting real with candid stories and advice for those who are beginning their PMM journeys.
New to Product Marketing
Diving Deep on Messaging with Jodi Innerfield, Sr. Director of Product Marketing at Salesforce
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Maggie Bean
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Season 1
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Episode 7
In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging.
Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like:
- What is a checklist of things that PMMs should do before embarking on a messaging exercise?
- What are some common mistakes that you can make when creating messaging?
- How do you create a unified message that appeals to the different buyers you may find in the same buying process?
- What are different ways that you can validate if messaging is working and measure its success?
Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/