New to Product Marketing
Join Maggie Bean as she explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we're getting real with candid stories and advice for those who are beginning their PMM journeys.
Episodes
23 episodes
Interviewing Advice from a Hiring Manager with Vishal Naik
For this very special last episode of season 3 of the New to Product Marketing podcast we're joined by Vishal Naik, Product Marketing Lead at Google. We talk all things interviewing, drawing from his experiences on both interviewing and...
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Season 3
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Episode 8
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42:58
Comparing Product Management and Product Marketing with Chelsea Suarez
Chelsea Suarez, Product Marketing Manager at Dropbox, joins us to discuss her journey from Army Intelligence Officer, to Product Manager, to Product Marketer. We discuss the differences between Product Management and Product Marketing, ...
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Season 3
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Episode 7
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29:10
Learnings from Year One as a Product Marketer with Brandon Bedford
For this episode of the podcast we're joined by Brandon Bedford, Competitive Enablement Manager at Klue. We chat about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM. Thank ...
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Season 3
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Episode 6
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38:54
Mastering Market Research with Prak Swamy
In this episode we are joined by Prak Swamy, Product Marketing Manager at Rently, to talk about all things market research. We discuss how she got her start as a Market Research Analyst and how she made the natural pivot into to product...
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Season 3
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Episode 5
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31:23
Balancing Strategic and Tactical Tasks as a Product Marketer with Alex Virden
On this episode we seek to answer the ages old question: how do I balance my strategic and tactical work as a Product Marketer? We're joined by Alex Virden, Director of Product Marketing at Metadata, to discuss the difference between th...
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Season 3
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Episode 4
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33:36
Collaborating Across Teams with Becky Trevino
If you're a Product Marketer, building relationships and collaborating with stakeholders across different teams is mission critical. For this episode we're joined by Becky Trevino, Executive Vice President of Products at Snow Software, ...
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Season 3
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Episode 3
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41:02
Overcoming Your "Career Crisis" Moments with Nora Matty
For this episode of the podcast, we are joined by Nora Matty who is a Product Marketing Manager at Brandwatch. We chat about how she recently made the switch to product marketing, imposter syndrome, the power of mentorship, and navigati...
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Season 3
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Episode 2
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32:58
Explaining Product-Led Growth with Madison Leonard
Welcome back to season 3 of the New to Product Marketing podcast! For this episode we are joined by Madison Leonard, a Product Marketer and PLG expert, to break down what product-led growth is and why it's important for Product Marketer...
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Season 3
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Episode 1
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35:10
Elevating Your Product Marketing Expertise with Martina Lauchengco
For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products". She shares her own journey and learnings from the pa...
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Season 2
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Episode 8
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33:26
Being the First Product Marketing Hire with Abby Rodrigues, PMM at Noibu
Abby Rodrigues, Product Marketing Manager at Noibu, joined us to discuss her experience as a solo and founding Product Marketer. She gives some great advice for PMMs who are evaluating new positions or establishing product marketing at their co...
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Season 2
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Episode 6
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30:25
Succeeding at Different Sized Companies with Scott Shapiro, Global Head of PMM at Secure Code Warrior
For this week's episode we're joined by Scott Shapiro to chat about how Product Marketing can look different depending on what stage the company is in. Scott draws on his own experience starting out in Product Marketing at Microsoft to ...
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Season 2
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Episode 5
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35:34
Interviewing with Intentionality with Rojan Zarei, Product Marketing Manager
We caught up with Rojan Zarei at the end of her most recent Product Marketing job search to discuss her approach when interviewing for PMM roles. We chat about her road in PMM thus far, what specifically she was looking for in her...
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Season 2
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Episode 4
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33:20
Building Relationships With Your Sales Team with Jarod Greene, VP of Product Marketing at Highspot
Jarod Greene, VP of Product Marketing at Highspot, shares how product marketers can go about building relationships and collaborating with their sales teams. We discuss what excellent product marketing + sales collaboration looks like, ...
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Season 2
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Episode 3
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37:20
Crafting Your Job Search Strategy with Ben Marullo, Product Marketing Manager at ZoomInfo
Ben Marullo, a "newly minted" Product Marketing Manager at ZoomInfo, joins us to discuss how he approached his job search process when making the switch from BDR to product marketer. Learn about Ben's "three-punch knock out" when creati...
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Season 2
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Episode 2
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40:05
Fast-tracking Your Career Growth with Maya Grossman
Kicking off season 2, we're joined by Maya Grossman who is a best selling author, former VP of Marketing, and current start-up Advisor and Career Coach. We discuss how Maya grew her career from Product Marketer to Marketing Executive, a...
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Season 2
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Episode 1
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36:33
Nailing Your First 30, 60, and 90 Days in a New Role with Kerry Wheeler, Product Marketing Manager at Lattice
In our final episode of season one of the New to PMM Podcast, Kerry Wheeler, Product Marketing Manager at Lattice, joins us to discuss her tips for navigating your first 30, 60, and 90 days in a new product marketing role. If you've rec...
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Season 1
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Episode 8
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40:51
Diving Deep on Messaging with Jodi Innerfield, Sr. Director of Product Marketing at Salesforce
In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like...
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Season 1
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Episode 7
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54:58
Onboarding Remote and The Power of Mentorship with Steph Crigler, Sr. PMM at HubSpot
Steph Crigler, Senior Product Marketing Manager at HubSpot, shares how she went from a client facing Content Strategist to services product marketer.We talk about the struggles of onboarding at a new company as a remote employee, the po...
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Season 1
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Episode 6
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35:14
Giving Yourself Grace When Trying Something New with Abisola Adeyemo, Product Marketing Associate at CareCloud
Today we're joined by our guest Abisola Adeyemo as she shares how her dream of a career in broadcast journalism evolved into a passion for product marketing. We discuss her reflections from her first six months as a product market...
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Season 1
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Episode 5
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25:04
Charting a New Career Path with Dana Meyers, Product Marketer at Quorum
Dana Meyers, Product Marketer at Quorum, joins us to share how she made an internal switch from BDR to Product Marketer and learnings from her first year in PMM. We also bond over our shared love of LinkedIn stalking and answer the hard...
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Season 1
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Episode 4
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26:51
Positioning Yourself as a Product Marketing Candidate with Elvis Lieban, Senior Product Marketing Manager at Gong
Elvis Lieban, Sr. Product Marketing Manager at Gong, joins us to discuss the ways product marketing roles can be different from each other, how to position yourself as a PMM candidate, and red flags and green flags to look out for in the applic...
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Season 1
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Episode 3
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36:35
Breaking Down Product Marketing Fundamentals With Olivia Bilodeau, Senior Product Marketing Manager at Sovos
We're joined by our guest Olivia Bilodeau, Senior Product Marketing Manager at Sovos, as she shares her journey from Recruiter to Project Manager to Product Marketer.Olivia describes what qualities make a great PMM, how Product Marketers...
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Season 1
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Episode 2
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36:26
Overcoming Perfectionism and Career-Switching out of Sales with Zach Roberts, Product Marketing Manager at Dropbox
Zach Roberts, Product Marketing Manager at Dropbox, shares his candid journey of overcoming perfectionism and how he landed his first product marketing gig after a career in sales. For those who are struggling with the pressure to be pe...
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Season 1
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Episode 1
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39:33